The powerful partnership between former Deputy Vice Chancellor, now Emeritus Professor, Martin Betts and Karl Treacher CEO of Australia’s leading organisational brand strategy and culture firm, The Brand Institute of Australia, HEDx delivers strategic advisory services for executives of universities and other higher education institutions, with a focus on shaping new business models, steering transformation and improving student, staff and stakeholder experiences.
HEDx is a higher education-specific engagement and advisory firm that supports leaders and organisations in solving critical strategy, reputation and culture challenges. We were founded out of necessity following COVID-19’s introduction to Australia, and we’ve taken great pride in working in partnership with specific leaders and universities and the industry as a whole.
Our success is built on the success of our clients and partners and we have remained vigilant over the past 18 months in both assessing sector needs and developing sector solutions. From our industry wide podcast series and state by state live events through to bespoke council and executive advisory, HEDx has found a home in changing higher education for good.
HEDx applies proven best-practice culture, reputation-shaping and transformation solutions to cement the future positions and turnaround strategies of higher education providers into the next decade and beyond.