Future-State Strategy

The first step in any evolution is investigating possible futures, before landing on a future-state strategy. Insights from existing research, founder experiences, and from HEDx findings provide a platform from which to envisage an optimal, realistic future for the university.

Key strategic levers are considered (University Identity, Strategy, Brand, Culture, Reputation and Student Experience) before strategic resource planning and prioritisation begins.

The result of the Future-State Strategy phase is evidence-based clarity on the evolved university identity, along with a list of strategic priorities designed to effectively stabilise and re-shape student, staff, industry partner and public perception.

Market Analysis & Reputation Health

Competitive Landscape Analysis

Foundational Asset Review

Student Value Proposition Development

Staff Value Proposition Development

Partner Value Proposition Development

Organisational Identity Enhancement

Brand Strategy & Communication

Strategy & Experience Alignment