Future-State Strategy

The first step in any evolution is investigating possible futures, before landing on a future-state strategy. Insights from existing research, founder experiences, and from HEDx findings provide a platform from which to envisage an optimal, realistic future for the university.

Key strategic levers are considered (University Identity, Strategy, Brand, Culture, Reputation and Student Experience) before strategic resource planning and prioritisation begins.

The result of the Future-State Strategy phase is evidence-based clarity on the evolved university identity, along with a list of strategic priorities designed to effectively stabilise and re-shape student, staff, industry partner and public perception.

• Market Analysis & Reputation Health
• Competitive Landscape Analysis
• Foundational Asset Review
• Student Value Proposition Development
• Staff Value Proposition Development
• Partner Value Proposition Development
• Organisational Identity Enhancement
• Brand Strategy & Communication
• Strategy & Experience Alignment